mba-3-sem-product-innovation-and-planning-march-2014

mba-3-sem-product-innovation-and-planning-march-2014

Master of Business Administration (MBA) Examination

III Semester

(Product Innovation and Planning)

Time : 3 Hours]                                                                                                     [Max. Marks : 80


1.         What are the decisions required in the operationalisation of a product life cycle?

2.         What is involved in materials planning and budgeting? Explain the importance of materials planning.

3.         Write short note on: Critical Ratio Scheduling.

4.         What do you understand by materials planning and control? Define the process of materials planning.

5.         What do you understand by Test Marketing? Define its objectives