Master of Business Administration (MBA) Examination

III Semester

Product Innovation and Planning

Time :3 Hours]                                                                                                      [Max: Marks : 80

1.         What do you understand by product planning and development?

2.         Briefly explain the reason for the evolution of Manufacturing Resources Planning (MRPII) from Material Requirements, Planning (MRP), how does MRPII differ from MRP?

3.         Write short note on: Process of Materials Planning & Control

4.         Define Test Market Planning. What are the techniques used in test market planning?

5.         Explain capacity planning and its objective.