March 2012

Master of Business Administration (MBA) Examination

I Semester

Management Principles and Practices

Time 3 Hours)                                                                                                     (Max. Marks 80

Note :  Attempt any four questions from Section- A. Each question carries 15 marks, Section B is compulsory and carries 20 marks.

(Section A)

1.      Discuss the functions and responsibilities Performed by a manager in an organization.

2.      Define Planning. Discuss various types of planning used in an organization.

3.      What is management by objectives? What are its benefits and weaknesses?

4.      Define Decision Making. Describe individual -decision making models.

5.      What are the reasons for conflict between Line Managers and Staff Managers? Also suggest measures to improve their relations,

6.      Write short notes on : (any two)

(a)     Cross Cultural Issues in Management

(b)     The TOWS Matrix

(c)     Human Aspects of Control

(d)    Control Techniques.

(Section B)

7.      Analyze he given case and answer the questions given at the end:

The division manager had recently heard a lecture on management by objectives. His enthusiasm, kindled at that time, tended to grow the more he thought about it. He finally decided to introduce the concept and see what headway he could make at his next staff meeting.

He recounted the theoretical developments in this technique, cited the advantages to the division of its application, and asked his subordinates to think about adopting it.

It was not as easy as everyone had thought. At the next meeting, several questions were raised. "Do you have division goals assigned by the president to you for next year?" The finance manager wanted to know.

"No. I do not," the division manager replied. "I have been waiting for the President's office to tell me what is expected, but they act as if they will do nothing about the matter."

"What is the division to do, then?" the manager of production asked, rather hoping that no action would be indicated.

“I intend to list my expectations for the division," the division manager said. 'There is not much 'mystery about them. I expect $30 million in sales; a profit on sales before taxes of 8 percent a return on investment of 15 percent; an ongoing program in effect by June 30, with specific characteristics I will list later, to develop our own future managers; the completion of development work on our XZ model by the end of the year; and stabilization of employee turnover at 5 percent."

The staff was stunned that their superior had thought through, to these verifiable objectives and stated them with such clarity and assurance. They were also surprised about his sincerity in wanting to achieve them.

"During the next month I want each of you to translate these objectives into verifiable goals for your own functions. Naturally they will be different for finance, marketing; production, engineering; and • administration. However you state them, twill expect them to add up to the realization of the division goals."


1.      Can a division manager develop verifiable goals, or objectives, when the president has not assigned them to him or her How? What kind of information or help do you believe is important for the division manager to have from headquarters?

2.      Was the division manager setting goals in the best way? What would you have done?